A new exhibit at Firth Tower Museum offers a captivating look into the clothing styles of the 1940s, 50s, and 60s, showcasing how fashion reflected the social norms and cultural shifts of mid-20th century New Zealand.

The Mid-Century Clothing Exhibit features authentic garments and accessories from the era, highlighting the evolution from wartime practicality to post-war elegance and the vibrant self-expression of the 1960s.

In the 1940s, clothing was often handmade and passed down through families. Girls wore dresses exclusively, while boys wore shorts with long socks. Wool coats, hats, and proper rainwear were standard in winter. Mothers and grandmothers commonly sewed clothing at home, using patterns and materials from local stores such as Ivan Toomeys and Farmers.

The 1950s saw continuity in everyday wear, with women donning suits, dresses, gloves, and hats for outings. School uniforms were detailed and layered, including wool pinafores, stockings, and blazers. Teen fashion included full skirts supported by starched petticoats, modest blouses, and carefully styled short hair.

By the 1960s, fashion underwent dramatic changes. Hemlines rose, colours brightened, and casual styles became popular. Jeans, trouser suits, ponchos, and bold accessories like medallion necklaces reflected the influence of rock music, television, and youth culture. Shops in Matamata adapted quickly to meet the growing demand for teen fashion.

The exhibit on at Firth Tower throughout November offers a unique opportunity to explore how clothing shaped and reflected daily life, education, entertainment, and social events during these transformative decades.

Whether you're interested in fashion history or simply curious about the styles of the past, this exhibit will provide an engaging and informative experience for all ages.